Developer Guide: Building Node.js SMS Marketing Campaigns with Vonage - code-examples -

Frequently Asked Questions

Use the Vonage Messages API with the @vonage/server-sdk in a Node.js Express app. Create an endpoint that accepts an array of recipient numbers and the message content. The endpoint should iterate through recipients and use the vonage.messages.send() method, but implement a queuing system like BullMQ or Kue for production to respect rate limits and ensure deliverability.
The Vonage Messages API allows you to send SMS, MMS, and WhatsApp messages programmatically from your Node.js applications. This guide specifically focuses on using the API's SMS capabilities to send marketing campaigns, notifications, or alerts.
The API key and secret authenticate your Node.js application with the Vonage platform, verifying that you have permission to access and use the Messages API. Keep these credentials secure, preferably stored in environment variables (.env file) and never commit them to version control.
A job queue is essential for sending bulk SMS messages in production to manage Vonage's rate limits (typically 1 message per second for long codes). Queues like BullMQ or Kue allow you to control the sending rate and avoid exceeding limits, ensuring messages are delivered reliably.
Yes, the Vonage Messages API supports sending SMS to international numbers. However, rate limits and regulations vary significantly by country, so consult the Vonage documentation for specific country information and ensure compliance with local laws.
Vonage sends delivery status updates via webhooks to a URL you configure in your Vonage application settings. Create a webhook handler endpoint (e.g., /webhooks/status) in your Express app that listens for POST requests and logs the status, timestamp, and any error details provided by Vonage.
ngrok creates a secure tunnel to your local development server, making it publicly accessible over the internet. This allows Vonage to send webhook status updates to your local server during development and testing, which is essential for validating webhook functionality.
Purchase an SMS-capable number from the Numbers section of your Vonage Dashboard. Be sure to select a number suitable for your campaign needs and location, considering local regulations and expected message volume.
Vonage has two SMS APIs: the legacy SMS API and the newer Messages API. The Messages API is recommended as it supports multiple channels (SMS, MMS, WhatsApp) and has a more modern, consistent interface. Ensure your default SMS API setting is set to 'Messages API' in your Vonage API settings.
Use the dotenv package to load environment variables from a .env file into process.env. Store your Vonage API key, secret, and virtual number in the .env file and access them within your application code using process.env.VARIABLE_NAME. Never commit this .env file to version control.
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a system for registering businesses and campaigns that send SMS messages to US phone numbers. Registration is mandatory for using long codes effectively, improves deliverability, and avoids low throughput or message blocking.
Implement measures such as storing API keys in environment variables, validating and sanitizing user input, using HTTPS for webhook URLs, and implementing authentication and authorization for API endpoints to prevent misuse and unauthorized access.
Winston and Pino are popular logging libraries for Node.js that offer features like log levels (debug, info, warn, error), structured logging, and multiple transports for sending logs to files, databases, or log management services.
Your webhook handler must respond with a 200 OK status code to acknowledge receipt of the webhook from Vonage. If Vonage doesn't receive a 200 OK, it will retry the webhook multiple times, potentially leading to duplicate processing of status updates and incorrect application behavior.