Frequently Asked Questions
Use the Plivo Node.js SDK and the provided code example to create an Express.js application with a /send-bulk endpoint. This endpoint accepts an array of recipient phone numbers and a message text, then uses the Plivo API to send messages efficiently in batches.
Plivo's bulk messaging limit is currently 1000 destination numbers per API call. The provided code example handles batching recipient lists exceeding this limit to ensure proper delivery.
Separating Plivo logic into a dedicated service (plivoService.js) improves code organization and maintainability. This promotes modularity and makes testing easier.
Rate limiting is essential to protect your SMS API endpoint from abuse. Implement rate limiting to prevent excessive requests by setting reasonable limits (e.g. 100 requests per 15 minutes).
Yes, set the WEBHOOK_URL environment variable to your delivery report callback URL. Implement logic in the /delivery-reports endpoint to process statuses from Plivo.
Initialize a Node.js project, install required dependencies (express, plivo-node, dotenv, winston, express-rate-limit), and create a project structure for controllers, routes, services, and utilities.
express-rate-limit middleware protects your API from excessive requests by limiting the number of requests from an IP address within a specific timeframe.
The example application handles errors via comprehensive logging using Winston and HTTP status codes, and implements basic retry mechanisms to increase resilience against temporary failures.
The message controller receives incoming requests, validates input, and interacts with the Plivo service to send bulk SMS messages. It also handles errors and constructs appropriate responses.
Test the application with curl or Postman, send POST requests to the /send-bulk endpoint. Ensure to use valid E.164 phone numbers, especially with a Plivo trial account.
Environment variables, such as API keys, are stored in the .env file and loaded into the application using the dotenv module. This file should never be committed to version control.
Implement retry logic in the Plivo service. This handles temporary failures like network glitches or Plivo issues. Consider exponential backoff and jitter for optimal retry strategies.
The application uses Node.js with Express.js for the web server, the Plivo Node.js SDK for sending SMS, dotenv for managing environment variables, Winston for logging, and express-rate-limit for security.
Winston provides a robust and versatile logging library for the application, allowing for structured logging, different log levels (error, warn, info, debug), and handlers for uncaught exceptions and promise rejections.
Sending SMS messages individually is straightforward, but scaling to hundreds or thousands of recipients requires a more robust approach. Broadcasting messages efficiently minimizes API calls, reduces latency, and simplifies tracking.
This guide details how to build a reliable bulk SMS broadcasting application using Node.js, the Express framework, and the Plivo Communications Platform. We will cover everything from project setup and core implementation to error handling, security, and deployment, enabling you to build a system capable of handling large-scale messaging campaigns.
Project Goals:
Technology Stack:
.env
file intoprocess.env
.System Architecture:
(Note: The rendering of this text-based diagram might vary depending on your Markdown viewer and font settings.)
Prerequisites:
By the end of this guide, you will have a functional Express API endpoint capable of accepting bulk SMS requests and processing them efficiently using Plivo.
1. Setting up the Project
Let's initialize our Node.js project and install the necessary dependencies.
Create Project Directory: Open your terminal and create a new directory for the project, then navigate into it.
Initialize Node.js Project: This creates a
package.json
file to manage project dependencies and scripts.(The
-y
flag accepts default settings).Install Dependencies: We need Express for the web server, the Plivo SDK,
dotenv
for environment variables,winston
for logging, andexpress-rate-limit
for security.Create Project Structure: Organize the project files for better maintainability.
src/
: Contains the main application code.src/controllers/
: Handles incoming requests and interacts with services.src/routes/
: Defines the API endpoints.src/services/
: Contains business logic, like interacting with the Plivo API.src/utils/
: Utility functions, like logging setup.src/app.js
: The main Express application setup..env
: Stores sensitive configuration (API keys, etc.). Never commit this file..gitignore
: Specifies files/directories Git should ignore.Create
.gitignore
: Create a file named.gitignore
in the project root and add the following lines to prevent committing sensitive information and unnecessary files:Create
.env
File: Create a file named.env
in the project root. This is where we'll store our Plivo credentials and other configurations.Important:
YOUR_PLIVO_AUTH_ID
andYOUR_PLIVO_AUTH_TOKEN
with the actual credentials found on your Plivo Console Dashboard.YOUR_PLIVO_NUMBER_OR_SENDER_ID
with the Plivo phone number (in E.164 format, e.g.,+14155551234
) or approved Alphanumeric Sender ID you will use to send messages. Manage these under the ""Phone Numbers"" section in the Plivo Console.PORT
: The port your Express application will listen on.LOG_LEVEL
: Controls the verbosity of logs (e.g.,error
,warn
,info
,debug
).PLIVO_BULK_LIMIT
: Plivo's documented limit for destination numbers per single API call. Currently 1000.WEBHOOK_URL
: (Optional) If you plan to implement delivery report tracking (see Section 8), uncomment and set this to your publicly accessible callback URL.2. Implementing Core Functionality (Plivo Service)
We'll encapsulate the Plivo interaction logic within a dedicated service file. This service will handle initializing the Plivo client and the core bulk sending logic, including batching recipients.
Set up Logger Utility (
src/utils/logger.js
): A robust logging setup is crucial for monitoring and debugging.LOG_LEVEL
from the.env
file.Create Plivo Service (
src/services/plivoService.js
): This file handles communication with the Plivo API..env
, performs a critical check for their existence, and exits the application (process.exit(1)
) if they are missing, preventing the server from starting without the ability to send SMS. It then initializes the Plivo client.sendBulkSms
function takes an array of recipients and the message text. It iterates through the recipients, slicing them into batches based onPLIVO_BULK_LIMIT
.batch.join('<')
creates the Plivo-specific<
-delimited string for thedst
parameter.client.messages.create
is called for each batch. We useasync/await
. The optionalurl
parameter for delivery reports is added ifWEBHOOK_URL
is set in the environment.try...catch
block wraps the API call. If an error occurs for a batch_ it's logged_ and the failed numbers are recorded. The loop continues to the next batch. A check ensures the Plivo client is available before attempting to send.3. Building the API Layer (Controller and Routes)
Now_ let's create the Express controller and route to expose our bulk SMS functionality via an HTTP API.
Create Message Controller (
src/controllers/messageController.js
): This handles the logic for the/send-bulk
endpoint.recipients
is a non-empty array andmessage
is a non-empty string. It includes a basic regex check (E164_REGEX
) for E.164 format, noting that this only checks the pattern, not the number's real-world validity.plivoService.sendBulkSms
with the validated data.200
if all batches succeed,207
(Multi-Status) if some succeed and some fail, and500
if all fail or a critical error occurs (like the Plivo client being unavailable, resulting in a503
).Create API Routes (
src/routes/api.js
): Defines the endpoint(s) and links them to controller functions or handlers.express-rate-limit
for the/send-bulk
endpoint. CustomizewindowMs
andmax
as needed. Includes logging when the limit is hit.POST /api/v1/send-bulk
, applies the rate limiter, and maps it tomessageController.handleBulkSend
.POST /api/v1/delivery-reports
as a basic webhook receiver (implementation details in Section 8). This endpoint is not rate-limited by default, as traffic comes from Plivo IPs.4. Setting up the Express Application (
src/app.js
)This file ties everything together: initializes Express, loads middleware, mounts the API routes, and starts the server.
dotenv.config()
to ensure the application exits immediately if they are missing.express.json()
and cruciallyexpress.urlencoded({ extended: true })
which is needed to parse the defaultapplication/x-www-form-urlencoded
format used by Plivo webhooks. Request logging middleware is included.src/routes/api.js
./health
endpoint.5. Running and Testing the Application
Start the Server: From your project's root directory (
plivo-bulk-sms/
), run:You should see log output indicating the server is running and the Plivo client initialized. If credentials were missing, it should have logged an error and exited.
Test with
curl
(or Postman): Open a new terminal window and usecurl
to send a POST request to your API endpoint.+15551234567
,+447700900123
).Expected Response (Success Example): If successful, you should receive a response similar to this (details might vary):
Expected Response (Partial Failure Example): If one batch failed (e.g., due to a temporary Plivo issue):
(Status code would be
207 Multi-Status
)Check Logs: Monitor the terminal where the server is running (
node src/app.js
). You should see logs for incoming requests, batch processing attempts, Plivo API responses, and any errors. Also check the Plivo Console under Logs > SMS for message records.6. Implementing Retries (Basic Example)
Network glitches or temporary service issues can cause API calls to fail. Implementing a simple retry mechanism can improve reliability. We can add this to the
plivoService.js
.Note: Sophisticated retry logic often involves exponential backoff, jitter, and considers more specific error types (e.g., 5xx vs 4xx). This is a basic illustration.