Frequently Asked Questions
Build a Next.js API route to handle Sinch SMS webhooks. This route processes keywords like 'SUBSCRIBE' and 'STOP', manages user membership in Sinch groups, and sends confirmation messages, ensuring compliance with regulations like TCPA and GDPR.
The Sinch SMS API and Node SDK are used to send and receive SMS messages programmatically, and to manage contact groups within the Sinch platform. This allows for automated handling of subscriptions and opt-outs.
US A2P 10DLC registration is required for legal SMS marketing campaigns. While this guide focuses on consent logic implementation, separate 10DLC registration through Sinch's TCR is mandatory for sending marketing messages in the US.
Set up Basic Authentication credentials for your Sinch webhook during the initial project setup. Define `WEBHOOK_USERNAME` and `WEBHOOK_PASSWORD` in your `.env.local` file and configure these in the Sinch dashboard to secure your endpoint.
Yes, specify the appropriate region by setting `smsRegion` (e.g., `SmsRegion.EU`) when you initiate the `SinchClient` if your service plan isn't in the default US region.
Create a file named `src/pages/api/webhooks/sinch-sms.js`. This file will contain the code to handle incoming SMS messages, process keywords, manage Sinch groups, and send SMS replies using the Sinch SDK.
The `findOrCreateGroup` function checks if a Sinch group with the specified name exists. If not, it creates the group. It returns the group ID, which is essential for managing group membership.
The provided API route code normalizes the incoming message body to uppercase and checks for keywords like 'SUBSCRIBE', 'JOIN', 'START', 'STOP', 'UNSUBSCRIBE', 'CANCEL', etc. Based on the keyword, it adds or removes the user from the Sinch marketing group.
Basic Authentication ensures that only Sinch can trigger your API route, preventing unauthorized access and potential abuse. Configure this in your Sinch dashboard and .env.local file.
A dedicated database offers persistent storage independent of Sinch, detailed consent history, easier querying and segmentation, and the ability to store additional user data beyond what Sinch Groups provide.
Implement webhook authentication (Basic or HMAC), input validation using libraries like zod or joi, HTTPS, rate limiting, secure environment variables, and least privilege API keys for enhanced security.
Verify the Callback URL in the Sinch Dashboard, check application logs, ensure deployment health, check Sinch for delivery errors, and confirm Basic Auth credentials match between your application and Sinch configuration.
Use libraries like `async-retry` with exponential backoff to handle transient network errors or temporary Sinch API issues. Be mindful of idempotency when retrying write operations to prevent unintended duplicate actions.
If your webhook processing involves time-consuming operations like database interactions or external API calls, offload these to background tasks or queues to ensure fast responses to Sinch and prevent webhooks from timing out.
Implement health checks, centralized logging, error tracking (e.g., Sentry), metrics tracking for key operations, and dashboards visualizing these metrics to gain insights into system health and performance.
Building Production-Ready SMS Consent Management with Next.js and Sinch
Managing user consent is critical for any SMS marketing campaign, especially given regulations like TCPA in the US and GDPR in the EU. Failing to properly handle opt-ins and opt-outs can lead to significant legal and financial consequences, alongside damaging brand reputation.
This guide provides a step-by-step walkthrough for building a robust SMS consent management system using Next.js and the Sinch SMS API. We will create a Next.js application with an API endpoint that listens for incoming SMS messages sent to your Sinch number. This endpoint will process standard keywords like
SUBSCRIBE
andSTOP
, manage user participation in a Sinch group, and send appropriate confirmation messages back to the user.Project Goal: To create a Next.js API endpoint that securely handles incoming Sinch SMS webhooks to manage user opt-ins (
SUBSCRIBE
) and opt-outs (STOP
) for an SMS marketing group, leveraging the Sinch Node SDK for communication and group management.Technologies Used:
System Architecture:
(Note: The following visualization describes a flow where User SMS -> Sinch -> Next.js API -> Sinch API -> Sinch Group/User SMS.)
Prerequisites:
By the end of this guide, you will have a deployable Next.js application capable of handling SMS consent keywords reliably and securely.
1. Setting up the Project
Let's start by creating a new Next.js project and installing the necessary dependencies.
Create a new Next.js App: Open your terminal and run:
Follow the prompts (TypeScript recommended: Yes, ESLint: Yes, Tailwind CSS: No (or Yes if desired),
src/
directory: Yes, App Router: No (we'll use Pages Router for simpler API routes in this example), import alias: default).Install Sinch SDK: Install the core Sinch SDK and the SMS module:
Set up Environment Variables: Create a file named
.env.local
in the root of your project. Never commit this file to version control. Add your Sinch credentials and configuration:SINCH_KEY_ID
,SINCH_KEY_SECRET
,SINCH_PROJECT_ID
: Find these in your Sinch Customer Dashboard under your Account > API Credentials or Project settings.SINCH_SERVICE_PLAN_ID
: Locate this ID associated with your SMS API service plan in the Sinch Dashboard (often under SMS > APIs).SINCH_NUMBER
: The full E.164 formatted phone number you've provisioned in Sinch for this campaign.SINCH_MARKETING_GROUP_NAME
: A descriptive name for the group we'll create in Sinch to manage subscribers.WEBHOOK_USERNAME
,WEBHOOK_PASSWORD
: Credentials for securing your webhook endpoint using Basic Authentication. Choose strong, unique values.Project Structure: Your
src/pages/api/
directory is where the core webhook logic will reside. The rest follows a standard Next.js structure.2. Implementing the API Endpoint Handler
We'll create a single API route in Next.js to handle incoming SMS messages from Sinch.
Create the API Route File: Create a new file:
src/pages/api/webhooks/sinch-sms.js
Implement the Webhook Handler: Add the following code to
src/pages/api/webhooks/sinch-sms.js
. This code initializes the Sinch client, handles Basic Auth, parses incoming messages, manages group membership, and sends replies.Code Explanation:
SinchClient
using credentials from environment variables. Defines constants for configuration.findOrCreateGroup
: Checks if the group defined bySINCH_MARKETING_GROUP_NAME
exists. If not, it creates it usingsinchClient.sms.groups.create
. It returns the group ID. Error Handling: Includes basic error logging. Production systems might require more sophisticated handling (e.g., specific error types, retries), but logging is sufficient for this guide.sendSms
: A utility to send an SMS usingsinchClient.sms.batches.send
. It takes the recipient number and message body. Error Handling: Logs errors during sending.handleBasicAuth
: Implements Basic Authentication checking based onWEBHOOK_USERNAME
andWEBHOOK_PASSWORD
. It sends appropriate 401 responses if auth fails or is missing. Returnstrue
on success,false
on failure (response sent).handler
(Main Logic):POST
method.handleBasicAuth
to secure the endpoint.req.body
(Sinch sends JSON). Includes basic payload validation. While this basic check is useful, production applications might benefit from more rigorous validation using libraries likezod
orjoi
(as discussed in the Security section) to strictly enforce the expected schema.from
) and the message body (body
). Normalizes the body to uppercase for case-insensitive keyword matching.findOrCreateGroup
to get the relevant group ID.if/else if
blocks to check forSUBSCRIBE
/JOIN
/START
,STOP
/UNSUBSCRIBE
/etc., andHELP
keywords.sinchClient.sms.groups.replaceMembers
with theadd
property to add the number to the group without affecting other members. Sends a confirmation SMS. (Note: SDK method calls should be verified against current Sinch documentation.)sinchClient.sms.groups.removeMember
to remove the specific number. Sends an opt-out confirmation SMS. (Note: SDK method calls should be verified against current Sinch documentation.)200 OK
response back to Sinch to acknowledge successful processing. Sends500 Internal Server Error
if any part of the processing fails within thetry...catch
block.3. Integrating with Sinch (Configuration)
Now that the code is ready, you need to configure your Sinch number to send incoming SMS messages to your deployed Next.js API endpoint.
Deploy Your Application: You need a publicly accessible URL for your API route. Deploy your Next.js application to a hosting provider like Vercel, Netlify, or AWS Amplify.
.env.local
).https://your-app-name.vercel.app
).https://your-app-name.vercel.app/api/webhooks/sinch-sms
Configure Sinch Webhook:
.env.local
) and click on it or its associated settings/edit icon.https://your-app-name.vercel.app/api/webhooks/sinch-sms
.env.local
(WEBHOOK_USERNAME
)..env.local
(WEBHOOK_PASSWORD
).(Dashboard navigation might vary slightly. Consult the official Sinch documentation for the most up-to-date instructions on configuring SMS webhooks.)
4. Error Handling, Logging, and Retries
try...catch
blocks around the main processing logic and Sinch SDK calls. Errors are logged to the console (which Vercel or your hosting provider typically captures). A generic500 Internal Server Error
is sent back to Sinch upon failure, preventing leakage of internal details.console.log
for informational messages andconsole.error
for errors. For production, consider integrating a dedicated logging service (like Logtail, Datadog, Sentry) for better aggregation, searching, and alerting.2xx
response within a timeout period. The exact policy (number of retries, intervals) can vary, so it's recommended to consult the official Sinch documentation regarding their webhook retry behavior. Ensuring your endpoint responds quickly (even with an error code) is important.sendSms
or group operations. For critical operations, you could wrap Sinch SDK calls in a retry mechanism (e.g., using libraries likeasync-retry
) with exponential backoff, especially for transient network errors or temporary Sinch API issues (like 5xx errors from Sinch). However, be cautious about retrying operations that modify state. Implementing idempotency keys or careful state checking is crucial when retrying write operations. For instance, retrying agroups.list
(read operation) is generally safe, whereas retryinggroups.addMember
(write operation) could potentially lead to duplicate actions if the initial request succeeded but the response was lost.5. Database Schema and Data Layer (Consideration)
While this guide uses Sinch Groups for simplicity, a production system often benefits from its own database to store subscriber information and consent status.
npm install prisma @prisma/client --save-dev
npx prisma init --datasource-provider postgresql
(or your preferred DB)prisma/schema.prisma
:DATABASE_URL
in.env.local
.npx prisma db push
to sync the schema.PrismaClient
and update the database record alongside the Sinch Group operations.Using a database adds complexity but provides greater control and data richness. For this guide's scope, we rely solely on Sinch Groups.
6. Security Features
from
andbody
. More robust validation could use libraries likezod
orjoi
to strictly enforce the expected Sinch payload schema.express-rate-limit
(if using a custom server) or similar concepts in Next.js API routes..env.local
secure and never commit it. Use your hosting provider's secret management features (like Vercel Environment Variables).7. Handling Special Cases
.toUpperCase()
)..trim()
on the message body.SUBSCRIBE
/JOIN
/START
andSTOP
/UNSUBSCRIBE
/etc. You can easily add more synonyms.+
followed by country code and number) as provided by Sinch.isSubscribed
status in a database (if used) before performing the action.8. Performance Optimizations
SinchClient
is initialized outside the handler function, so it's reused across requests within the same serverless function instance, improving performance slightly.findOrCreateGroup
call involves an API request. If performance is critical and the group rarely changes, you could cache thegroupId
in memory (with a short TTL) or a faster cache like Redis, but this adds complexity and is likely unnecessary for typical volumes.9. Monitoring, Observability, and Analytics
src/pages/api/health.js
) that returns200 OK
to verify the deployment is live.npm install @sentry/nextjs
,npx @sentry/wizard@latest -i nextjs
) to capture, track, and get alerted on runtime errors in your API route.SUBSCRIBE
,STOP
,HELP
events processed.findOrCreateGroup
).10. Troubleshooting and Caveats
.env.local
/Vercel variables and Sinch configuration.WEBHOOK_USERNAME
andWEBHOOK_PASSWORD
match exactly between your environment variables and the Sinch webhook configuration.Authorization: Basic ...
header is being sent correctly by Sinch (usually automatic if configured).401 Unauthorized
: CheckSINCH_KEY_ID
,SINCH_KEY_SECRET
,SINCH_PROJECT_ID
. Ensure the key is active and has SMS permissions.400 Bad Request
: Often indicates an issue with the request body sent to Sinch (e.g., invalid phone number format, missing required fields). Check the error details logged. Could also be an incorrectSINCH_SERVICE_PLAN_ID
.404 Not Found
: Could mean thegroupId
is incorrect or the resource doesn't exist.5xx Server Error
: Transient issue on Sinch's side. Consider implementing retries (see Section 4).SinchClient
Configuration: Ensure the correctsmsRegion
(e.g.,SmsRegion.EU
,SmsRegion.US
) is configured when initializing theSinchClient
if your service plan is not based in the default US region.groupId
being used is correct. Use the Sinch API (or dashboard, if available) to inspect the group members directly.fromNumber
is being parsed correctly from the webhook.11. Deployment and CI/CD
.env.local
is in your.gitignore
..env.local
into the Vercel Project Settings > Environment Variables section. Ensure they are available for the ""Production"" environment (and Preview/Development if needed).npm run test
script to yourpackage.json
and configure Vercel (or your CI/CD tool like GitHub Actions) to run tests before deploying. Fail the build if tests fail.12. Verification and Testing
SINCH_NUMBER
:SUBSCRIBE
(orJoin
,Start
).STOP
(orUnsubscribe
,Quit
).HELP
.Hello
).STOP
again after unsubscribing.